User interviews

We study the opinions, expectations and experiences of your product’s current or potential users with user interviews. We produce an accessible summary of the findings and present conclusions according to the study goals. We can also provide concrete suggestions for improving your product.

Benefits

We recommend user interviews when you want to

• gather subjective experiences of using your product from its current users
• find out the hopes and needs of your product’s current or potential users
• gather qualitative research data to act as a basis for a larger study or design project.

Methodology

We design the interview contents together with you, according to the agreed-upon study goals. We recruit suitable interviewees and take care of all practical arrangements.

In certain contexts it is also advisable to augment the interview with observation of the user’s actions and behaviour. This study method is called Contextual Inquiry.

Results

We analyse the research data and create a report of the findings. We present a clear summary and conclusions. Depending on the study subject, we can also provide suggestions for improving your product. We present the findings in a workshop, where we can also discuss alternative ways for improving your product.