International projects

We study the usability of your product and its matching with user needs and expectations in foreign countries. We utilise our international network of partners or travel to the site if needed. As a result, you will receive compiled insight into the effects of different customs, cultures and languages on the requirements on your product, along with concrete suggestions to improve the international competitiveness of your product.

Benefits

We recommend an international study when you want to

• find out whether your product fulfils user needs in different countries
• receive concrete suggestions for improving the international competitiveness of your product
• identify the requirements for your product to enter an international market.

Methodology

We design the study project together with you to best suit your goals, along with the study methodology. In international studies, we typically utilise focus groups, usability testing, user observation, expert usability evaluations, or online surveys.

We coordinate the study and take care or the practical arrangements from start to finish. We utilise our extensive international network of partners in conducting the study. If needed, we travel to observe the studies or personally conduct them on-site. If the project is divided over several countries, we create an aggregate report that draws the findings together to give you a clear overall picture of the results and the differences between the countries.

Results

We report our findings and concrete improvement suggestions concisely and clearly. We present the findings in a workshop, where we can also discuss alternative ways for improving your product.