Comparative benchmarking

We study how your product compares with other similar products or possible competing products from the user’s perspective. We conduct the study either as an expert evaluation or as a usability test with actual users. As a result, you will get qualitative and quantitative information on how well your product compares with the competition and how you can enhance your product’s usability and use experience.

Benefits

We recommend competitive benchmarking when you want to

• find out how your product compares with similar products from the perspective of users, usability and use experience
• explore what areas of your product need improvement the most, compared to other similar products
• focus your development resources on those aspects that are most important in the competitive situation
• develop a product that outperforms your competitors in usability and use experience.

Methodology

We utilise either usability expert evaluation or usability testing to compare the usability and use experience of your product with your competition. In usability testing, the results are based on observations of the actions and opinions of actual users in addition to expert wisdom.

Results

As results of the study, we present how you place among competitors according to selected metrics. We also provide concrete suggestions for making your product better than those of the competitors. We present the findings in a workshop, in which we can also discuss alternative ways for improving your product.